TLDR
Reel Paper just teamed up with HoldOn Bags in a powerhouse move to shake up the world of eco-friendly home goods—think tree-free toilet paper meets compostable trash bags. They’re on a mission to become the go-to for sustainable living, and rumor has it they’re even cooking up a third brand to launch by the end of 2025
Reel Paper, a B-Corp certified leader in tree-free paper products, is proud to announce the acquisition of HoldOn Bags, a renowned brand dedicated to creating compostable trash bags and zip seal bags. This strategic move combines the strengths of both companies, marking the beginning of a unified effort to become the emerging sustainable U.S. market leader, offering a portfolio of innovative high-quality products that sets new standards in the industry and meets the emerging needs of a consumer of tomorrow.
With a shared vision for reducing environmental impact, Reel Paper and HoldOn Bags will operate together, leveraging their complementary strengths to bring consumers an even wider range of sustainable alternatives for everyday living. The merger will enable both companies to develop the most products in their respective category and drive positive change in the household products industry by offering top-tier alternatives that prioritize performance and environmental responsibility.
“We are incredibly excited to bring HoldOn Bags into the Reel Paper family,” said Livio Bisterzo, CEO and Founder. “This acquisition aligns perfectly with our mission to create a more sustainable future, and combining forces with HoldOn Bags will allow us to amplify our impact. Together, we aim to be a leader in sustainable living, inspiring Gen Z and Millennial families as they establish their homes and build their futures. Our goal is to become a trusted and innovative pillar in our industry, engaging and inspiring consumers with sustainable choices and providing unparalleled value in every product we offer.”
In addition to this acquisition, Reel Paper is also planning to launch a third sustainable household brand by the end of 2025. This new brand will further solidify the company's commitment to a shared vision for reducing environmental impact and expand its product offerings in the eco-friendly home essentials market. The new brand will complement Reel Paper and HoldOn Bags’ existing products and provide alternatives for consumers who prioritize reducing their environmental footprint.
For more information on Reel Paper and its products, please visit www.reelpaper.com. For more information on HoldOn Bags, visit www.holdonbags.com.
About Reel Paper
Reel Paper is a B-Corp certified company that is dedicated to creating sustainable, eco-friendly paper products for everyday use. As the leading and fastest-growing sustainable paper brand in Target, Reel Paper prioritizes 100% bamboo and 100% recycled fiber paper products and minimizes environmental impact throughout its production processes, aiming to provide customers with high-quality, planet-friendly alternatives to traditional paper products.
By offering customers a sustainable alternative to virgin-fiber paper, Reel Paper has already saved over 180,000 trees from being cut down for single-use household products. In addition, with 100% plastic-free packaging, the company has eliminated more than 7.5 million pieces of plastic wrap that would have otherwise been used to package toilet paper and paper towels. Through its ongoing partnership with One Tree Planted, Reel Paper has also contributed to the planting of over 120,000 trees, supporting vital reforestation projects across the country.
About HoldOn Bags
HoldOn Bags is a B-Corp certified company and a leading provider of compostable bags to reduce traditional plastic waste. Born from the simple idea that there has to be a greener way to go about our daily chores—the company innovated heavy duty bags made with compostable materials and plant-based renewables, so consumers never have to sacrifice convenience to care for the planet. By offering premium alternatives to traditional plastic trash and zipseal bags, HoldOn makes eco-conscious living easy and accessible to everyone.
Press Contact:
Jeff Borsuk
Chief Marketing Officer
jeff@reelpaper.co
310.897.6119
reelpaper.com
