Find Reel
near you.

Sustainable toilet paper available at Target, Gelson’s, Erewhon, and Harris Teeter.

Find Your Store
A box of Reel toilet paper sitting on a bathroom counter A box of Reel toilet paper sitting on a bathroom counter


Shop Online


Shop Online

Harris Teeter

Shop Online


Shop Online
Reel Change Starts Here

Now you can be proud of your toilet tissue, because with every 100% bamboo, plastic-free reel roll you unwrap, you’re taking part in something bigger.

Find My Store

Discover a sustainable alternative to traditional toilet paper. Our premium bamboo toilet paper is available in a store near you. Our 100% bamboo TP is soft and absorbent, making it perfect for sensitive skin. It's also septic-safe, which means you can flush knowing it won’t harm your septic system. Plus, you can say no to harsh chemicals, dyes, bleach, and plastic packaging with Reel Paper. Celebrate Mother Earth with every bamboo toilet paper roll.

“I love this toilet paper, I feel like it cleans better than the other leading brands. It’s not overpriced and I feel good about not cutting trees but using bamboo which is abundant on the planet.”


“High quality paper and it feels good to know that I am helping the environment as well.”


A box of Reel toilet paper sitting on a stool in a bathroom

100% bamboo